PROJECT CHALLENGE
This was a project for our Design Strategy class in Fall 2018. This project will focus on identifying opportunities for innovation within an organization.
PROJECT APPROACH
We spent 5 weeks implementing user-centered mapping methods: research and benchmark the organization, conducts interviews, create brand archetypes, actors map and organizational characteristics, personas, offering map and user journey maps. As a team we used personas from "The Ten Faces of Innovation" to map systems for identifying systemic changes of a local Cincinnati organization of our choice.
THE TEAM
Vrinda Trivedi, Charlotte Fabe and Sebra Debrecht
MY ROLE
I was in charge of creating all the visual designs for all of the user centered design mapping tools we used. As a team we executed the user-centered mapping methods. We went to CAIN (the local organization we choose) and performed interviews as well worked a shift to understand how the shopping experience works at the organization.
PROCESS
IDENTIFY & PROFILE ORGANIZATION
Created a historical map to understand the organization accomplishments and opportunities so far. The brand archetype and strategy wheel were two other tools in aiding what type non-profIt it is. Went to CAIN to observe how the shopping experience works, which led us to perform primary research. The next step was to build personas off of our interviews (Overwhelmed Olivia, Multitasker Matthew and Nurturer Nate.
MAP ORGANIZATION
After having our personas, we started building their user journey which helped us create the Actors maps. With the help of all the user mapping tools, the service map was created.
FORMULATE INTERVENTIONS
The next tool we used to understand the non-profit was Empathy Mapping. This information was built from the user journey and in-person interviews
MAP INTERVENTION
Our design intervention was a low-tech, easily updatable, postcard marketing strategy. We developed three postcards for their primary target audiences: the volunteer, the donor, and the guest. The goal of each postcard is different. The volunteer card is aimed at showcasing the rewarding experience of being a volunteer, as well as available positions.The donor card is aimed at giving clear quantifiable measures of CAIN’s impact and why it is an excellent organization to invest in, and the guest card is primarily meant to be educational. The guest postcard is to share a recipe with the guest, in a low tech manner, which educates and promotes the nutrition program while they are not at CAIN, and reinforces support in healthy eating habits.
(The first postcard below is the one I created, the other two were developed by my other teammates.)
PRESENTATION
My group created a shopping experience for our exhibition. All the tools we used were printed and put on different food boxes.
